At a glance

Small details.
Big difference.

2 months to 20 kg

From the newborn weeks into the toddler years

2 ways to carry

On your front facing you, or on your back

Cotton + linen

Organic, breathable and soft on skin

3 safety loops

One over every buckle, for peace of mind

See it in action

Made for how you
actually carry

Real parents, real days, no filters.

Hands free

Both hands free. Baby right here.

Tidy up, answer a few emails or step out for a walk while your little one stays close.

Safety loops

Click, loop, done.

Close the buckle and pull the elastic loop over it. If a buckle ever opens on its own, the loop holds it together.

Portable

Rolls up small.

Roll it up, buckle the waist belt around it and drop it in your bag.

Breathable

Light gets through. So does air.

An open organic cotton-linen weave lets air move through the panel instead of trapping heat.

Why parents choose it

Loved by parents.
Built for years.

4.9/5

Average rating from 62 verified Embrace reviews

30,000+

Parents across India carry with Snugs

20 kg

Carries from 2 months into the toddler years

2 in 1

Front carry and back carry in one carrier

4.9 out of 5 · 62 verified reviews

Join 30,000+ parents
who carry with Snugs

Mohini S. Verified buyer

I really like this baby carrier. It’s very helpful when I need to carry my little one while doing my daily work. It’s easy to use and convenient, especially when I’m out with my baby. Overall, a useful product for moms.

Sneha K. Verified buyer

I absolutely loved this baby carrier! ❤️ It is comfortable, lightweight, and makes carrying my baby so much easier, especially when I’m travelling or doing everyday tasks. The fit feels secure and supportive, while my baby also seems comfortable and happy in it.

I especially love how convenient it is for hands-free parenting. The quality is really good, and the design is practical and easy to use. Definitely a useful product for every parent looking for comfort and convenience. Highly recommended! 🥰👶🏻

Reetu Y. Verified buyer

this baby carrier is very comfortable for mother and baby both, 2-3 hour use karne ke bad bhi mujhe bilkul back pain nhi hua tha kyuki back se belt cross me lagi hone se support milta hai and baby bhi bilkul khush rahti h wo enjoy karti h….. Thank you snugs for this pure cotton baby carrier✨

Vaghjibhai D. Verified buyer

It's bit comfortable and makes my baby really happy..

Shamim G. Verified buyer

Fabric is good
Not too bulky
I think my baby also feels safe

Anita E. Verified buyer

Good quality cotton but I felt the shoulder padding could be slightly thicker for long walks.

Krishna A. Verified buyer

Love how soft the cotton linen mix feels. It is gentle on the baby's skin.

Aarav V. Verified buyer

The manual was very helpful in understanding how to wear it correctly.

Amir S. Verified buyer

Its amazing and i love it go for it

Manoj U. Verified buyer

Comfortable for long walks in the park. My baby enjoys the view.

Ritvik L. Verified buyer

The fabric is strong but soft. A very good balance.

Rahul O. Verified buyer

Very premium feel. The buckles click securely and everything feels safe.

Vijay W. Verified buyer

Worth the price. You get what you pay for. The stitching and material quality are premium.

Kiara D. Verified buyer

Really like the fact that it is made of natural fibers instead of synthetic mesh.

Priya Q. Verified buyer

My toddler is almost 12 kg now and the back carry option is perfect. Doesn't strain my shoulders.

Ashwin T. Verified buyer

Great for Indian summers. We live in Chennai and the material is surprisingly cool.

Priya I. Verified buyer

A very sturdy carrier. Seems like it will easily last until my baby is 3 years old.

Aditya F. Verified buyer

My son used to cry in the pram but he stays very quiet in this carrier.

Sanjay S. Verified buyer

Glad I chose this over the foreign brands. Quality is just as good, if not better.

Myra J. Verified buyer

Exactly what we needed. Simple, safe, and comfortable.

Shruti W. Verified buyer

Highly suggest this to parents looking for a simple and strong carrier.

Maya T. Verified buyer

No more shoulder pain. The cross straps shift the weight to the back.

Ayaan M. Verified buyer

This is our second carrier and by far the most comfortable one.

Sneha P. Verified buyer

My husband uses this for evening walks with our son. The straps adjust well for his height.

Geeta R. Verified buyer

My baby loves facing inward and sleeping in this. Very cozy.

Sunil R. Verified buyer

The grey color looks very smart and does not get dirty easily.

Diya S. Verified buyer

I can wear it without anyone's help. Reaching the back strap is quite easy.

Nitin O. Verified buyer

The delivery was quick and the packaging was neat. Product is exactly as described.

Ayaan Q. Verified buyer

We use it mainly for visiting the temple. Hands remain free and baby stays close.

Smriti O. Verified buyer

Purchased this after a lot of research. The M shape support was the deciding factor.

Pallavi I. Verified buyer

Switched to this from a synthetic carrier. The difference is huge. No plastic feel.

Nitin D. Verified buyer

Simple design but very effective. Doesn't have too many confusing straps.

Gaurav Z. Verified buyer

I took my 8 month old on a trip to Kerala and the linen blend didn't make him sweat at all. Very breathable.

Rakesh N. Verified buyer

Easy to pack, easy to wear. Does the job perfectly.

Prashant U. Verified buyer

It does not feel bulky. Even my mother is comfortable wearing it to carry her grandson.

Rahul J. Verified buyer

Takes just a minute to put on and adjust once you get the hang of it.

Kiara Z. Verified buyer

Being on the heavier side, I was worried about the fit. The waist belt extends nicely.

Priyanka G. Verified buyer

Took it on our flight to Mumbai. Made airport security and boarding so much easier.

Pallavi X. Verified buyer

Working from home is easier now. This helps me keep my 6 month old quiet while I type.

Aditi D. Verified buyer

Very happy with this. It feels like wearing a nice piece of clothing.

Embrace vs arms

Your arms will
thank you.

Carrying your baby in your arms all day, compared with carrying them in the Embrace.

Feature Embrace Arms only
Both hands free Yes No
Weight shared across shoulders and hips Yes No
Supported knee to knee seat Yes No
Headrest for naps Yes No
Back carry for bigger babies Yes No
Easy at 10 kg and beyond YesGets harder every month

Work, play, walk and rest with your little one close.

Your day, hands free.

Tidying up, the laundry, an email or two, a walk to the cafe and a rest on a park bench. A real day with the Embrace, with your little one close the whole time.

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Made with care

Designed by parents.
Made in India.

Every Embrace is designed by our in-house R&D team and made in India.

Our carriers are developed under the guidance of Dr. Anjali Ramesh, with your baby's comfort and correct positioning in mind.

Dr. Anjali Ramesh · M.B.B.S, co-founder of Snugs

  • Organic cotton-linen

    50% organic cotton, 50% organic linen. Soft on skin, airy on warm days.

  • A safety loop on every buckle

    If a buckle ever opens on its own, which is rare, the loop holds it together.

  • 1-year warranty

    Covered against manufacturing defects for 12 months.

  • 7-day returns

    If it is not right for you, our team helps you return it.

Any last questions?

What age and weight is the Embrace for?

The Embrace is made for babies from 2 months to 20 kg. Use the front carry, facing you, from 2 months, and switch to the back carry once your baby can sit up without help. If your baby was born early or has a medical condition, check with your paediatrician before you start babywearing.

Will it fit me?

Yes. The Embrace is one adjustable size and fits parents from S to 3XL. The waist belt and both shoulder straps adjust, so both parents can share the same carrier.

How do I know my baby is positioned correctly?

Your baby should sit high and close enough to kiss, with their thighs supported, knees slightly higher than their bottom, chin off their chest and face visible. Keep their nose and mouth clear and check on them often.

What are the safety loops for?

Each of the three buckles has an elastic safety loop that goes over it once the buckle is closed. If a buckle ever opens on its own, which is rare, the loop holds it together so your baby stays secure.

Is it comfortable in hot weather?

The organic cotton-linen blend is breathable, so air moves through the panel instead of trapping heat. On very hot days, dress your baby in light clothing and take breaks in the shade.

Can I wear my baby on my back?

Yes. Once your baby can sit up without help, the Embrace converts to a back carry, so the same carrier keeps working as your baby grows.

Can I return the Embrace if it doesn't work for us?

Snugs offers a 7-day return policy. If the Embrace doesn't suit you, contact our support team within the return window for help with the return process. Return policy

Is the carrier suitable for a baby with hip dysplasia or another hip condition?

If your baby has hip dysplasia or another diagnosed hip condition, speak to their paediatrician or orthopaedic specialist before using the carrier. The M-shaped seating position alone doesn't establish that a carrier is suitable for every child with a hip condition. Your child's specialist can advise you based on their individual needs.

Still deciding? WhatsApp us on +91 8075356502, Monday to Friday, 10 AM to 7 PM.

Ready when you are

Carry them close,
starting today.

Free shipping across India, 7-day easy returns and a 1-year warranty.

₹2,190₹3,890 43% off

Ships today if you order before 2 PM